Joeboy Attributes Afrobeats’ Global Success to Nigeria’s Culture and Talent.
- Home
- Joeboy Attributes Afrobeats’ Global Success to Nigeria’s Culture and Talent.

Joeboy Attributes Afrobeats’ Global Success to Nigeria’s Culture and Talent.
Joeboy Attributes Afrobeats’ Global Success to Nigeria’s Culture and Talen
t
Nigerian music star Joeboy has highlighted the key role of Nigeria’s dynamic culture and expressive people in propelling Afrobeats onto the global stage.
In an interview with Zwart, the singer noted that the global rise of Afrobeats is no coincidence but the result of a combination of factors unique to Nigeria. These include the country’s rich cultural identity, its large and musically gifted population, and the influential power of social media.
“Afrobeats is finally getting the global recognition it deserves,” Joeboy said. “There’s an abundance of talent in Nigeria, and with such a large population both at home and in the diaspora it’s only natural that our music spreads.”
He added that Nigerians’ vibrant personalities and deep pride in their heritage have played a crucial role in showcasing Afrobeats to the world. “We’re naturally expressive and proud of where we come from. Wherever we go, we carry our culture with us, and that has helped put Afrobeats in the spotlight,” he said.
Joeboy also emphasized that the consistently high quality of music being produced in Nigeria has helped solidify Afrobeats as a dominant force in global music.

Content & Editorial Manager – Leads the creation, review, and publication of high-quality news and media content. She ensures that all editorial work reflects the organization’s standards of accuracy, professionalism, and relevance, while also engaging and informing the audience.
As the key driver of TokinPoint Media LTD’s editorial voice, the manager oversees content planning, assigns tasks to writers or editors, enforces deadlines, and ensures consistency across all platforms. She also plays a strategic role in aligning content with audience interests and search engine optimization (SEO) best practices.
Discover more from TokinPoint
Subscribe to get the latest posts sent to your email.
- Share

Faith Kegh
Content & Editorial Manager - Leads the creation, review, and publication of high-quality news and media content. She ensures that all editorial work reflects the organization’s standards of accuracy, professionalism, and relevance, while also engaging and informing the audience.
As the key driver of TokinPoint Media LTD's editorial voice, the manager oversees content planning, assigns tasks to writers or editors, enforces deadlines, and ensures consistency across all platforms. She also plays a strategic role in aligning content with audience interests and search engine optimization (SEO) best practices.