• 17 May, 2025
• FAITH MIMDOO KEGH
• No comment

Nigerian Breweries Celebrates African Cinema at AMVCA 2025.

Nigerian Breweries made a significant impact at the 2025 Africa Magic Viewers’ Choice Awards (AMVCA), held from May 7 to May 10. As the event’s headline sponsor, the company used multiple platforms to align its brands with African cinema, culture, and creativity.

Amstel Malta, one of its flagship brands, sponsored the Best Director category and hosted the Young Filmmakers’ Day in partnership with the MultiChoice Talent Factory. This event focused on sound in filmmaking and created opportunities for young talents to connect with industry professionals. A highlight was the Amstel Malta Monologue Challenge, where Anderson Eboreime won N250,000 for his performance.

On Awards Night, the brand also collaborated with photographer Kelechi Amadi-Obi for the Amstel Malta Sleek MVPs campaign. Akin Faminu and Liquorose were crowned winners, each receiving N1 million.

Goldberg Lager infused cultural flair into the Cultural Day on May 9 by sponsoring a Best Dressed competition. Prince Enwerem and Liquorose were recognized for their fashion expressions and awarded N1 million each.

Heineken concluded the festivities with an AMVCA afterparty featuring a fashion runway showcasing the Heineken 45 Collection. Influencers like Frances Theodore and Yemi Cregx modeled the designs. DJs Wanni x Handi and Hypeman Shoddy kept the atmosphere lively throughout the night.

Legend Twist offered bold, flavored stout variants at select activations, adding a premium feel to the celebration. Life Beer showcased vibrant Igbo cultural performances, emphasizing its ties to heritage and community.

Sandra Amachree, Head of Marketing Communications at Nigerian Breweries Plc, stated that the AMVCAs are a meaningful platform to celebrate African storytelling, style, and identity. She emphasized the company’s commitment to purpose-driven brand participation.

FAITH MIMDOO KEGH

Manager – Oversees the daily operations, editorial planning, and strategic direction of the platform. A graduate with a solid academic foundation in media and communication, Faith brings a wealth of experience to the TokinPoint.

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