TomTom to Cut 300 Jobs Amid Shift Toward AI Integration.
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- TomTom to Cut 300 Jobs Amid Shift Toward AI Integration.
TomTom to Cut 300 Jobs Amid Shift Toward AI Integration.
Dutch navigation company TomTom has announced plans to lay off approximately 300 employees, representing about 10% of its global workforce, as part of a major
organizational overhaul aimed at reducing losses and accelerating its adoption of artificial intelligence technologies.
The company, headquartered in Amsterdam, was once a leader in standalone GPS devices but has seen declining demand in recent years due to the rise of smartphone-based navigation apps.
In a statement released Monday, TomTom said it is “realigning its organisation” to better integrate AI into its operations. As a result, several roles across its application layer, sales, and support departments will be affected.
Currently, TomTom employs around 3,600 staff worldwide.
The company is projecting a decline in revenue for 2025, expecting between €505 million and €565 million, down from €574 million in 2024.
Despite challenges, including the unpredictability brought on by global trade tensions, CEO Harold Goddijn expressed optimism about the company’s long-term direction. Speaking to investors earlier in the year, he acknowledged the short-term uncertainty but reaffirmed confidence in TomTom’s strategic evolution.
This move reflects a broader trend in the tech industry, where companies are reshaping their workforce to invest more heavily in AI-driven solutions.
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Faith Kegh
Content & Editorial Manager - Leads the creation, review, and publication of high-quality news and media content. She ensures that all editorial work reflects the organization’s standards of accuracy, professionalism, and relevance, while also engaging and informing the audience.
As the key driver of TokinPoint Media LTD's editorial voice, the manager oversees content planning, assigns tasks to writers or editors, enforces deadlines, and ensures consistency across all platforms. She also plays a strategic role in aligning content with audience interests and search engine optimization (SEO) best practices.